Growth hacking uses digital marketing strategies, specifically designed to build or expand customer base quickly. How many of you buy a products from a woman wearing only sleeveless shirts doing facebook live?
Those are just few of the growth hacking strategy and of that seem work with them. But don’t worry there are 19 ways to do a growth hacking strategy. And we are talking that all here.
1. VIRAL MARKETING GROWTH HACKING STRATEGY
Have you seen a video or a post and you cant help it but to share wether it is funny or sad or just plain stupid just like the video from RC cola. These are example of growth hacking designed to catch customers attentions.
Running or planning a viral marketing campaign sometime require a lots of capitals. Small business and startup sometime cant afford this type of campaign. But if your creative enough and observant of whats happening you can run a viral campaign with very little budget.
2. PUBLIC RELATIONS MARKETING GROWTH HACKING
Public relations are another way of doing growth hacking. Basically public relations is the art of getting your business in front of big media such as TV and newspaper. PR marketer helps customers adapt or use the products.
Being a businessman with very little capital this types of marketing techniques is sometimes expensive unless you have a lot of friends who are in the media industry and you can get discounts.
3. UNCONVENTIONAL PUBLIC RELATIONS
Unconventional Public Relations are sometimes called Publicity stunts. Publicity stunts are planned events designed to attract the public’s attention to the event’s organizers for their cause. Publicity stunts can be professionally organized, or set up by amateurs.
This type of marketing are more common in social media and done by online sellers or youtube influencers. To start this type marketing techniques, you only need cameras, guts and a crazy ideas
4. SEARCH ENGINE MARKETING
One of the easiest growth hacking technique to launch In my opinion is search engine marketing. But sometimes this can be expensive too, specially if your products and keywords are highly competitive you cant just throw random keywords and expect results. You have to analyze each keywords and check who are your competitor.
One way of checking it, is going to ubersuggest and check your keywords. see who are your competitor and whats their ranking and how difficult it is. also check how much is the price to bid on that particular keywords.
5. SOCIAL & DISPLAY ADS
While SEM are focus in keywords, SMM focus on behavior and demographics. One of the great things in social media marketing is its easy to set up. than SEM and you can get results almost immediately.
6. OFFLINE ADVERTISING
As of now only big brand or company advertise on tv, radio, billboard and broadsheet as this type of ads are expensive and hard to track on ROI unless your goal is brand awareness.
7. SEARCH ENGINE OPTIMIZATION
8. CONTENT MARKETING
Content marketing is a type of growth hacking which focuses on creating and distributing valuable, relevant, and consistent content to attract customers. Digital products such as cloud services utilize content marketing as one of their growth hacking strategies. Online and video tutorials are one example of content marketing.
Many company use this type of marketing in combinations with SEO Search Engine Optimisation.
9. Email Marketing Growth Hacking
Email marketing is another type of digital marketing strategy base on sendings emails.
The great things about email marketing is you can directly put your products in front of your customers inbox. The only downside is you need to collect a lot of emails and some servers penalize domain that send a thousands of emails.
10. Engineering Growth Hacking
11. Influencer marketing
Is a type of social media marketing that uses endorsements and product mentions from influencers-individuals who have a dedicated social following and are viewed as experts within their niche.
12. BUSINESS DEVELOPMENT
13. Sales Marketing
Sales is the most common form of marketing where a person actually selling a products. It vary in many ways but the end result is the-same to get sales.
14. Affiliate Programs Growth Hacking
Affiliate marketing sometimes its called commission marketing or referral program is another type of growth hacking that gives incentives to persons or individuals who can bring customers or buy products from them.
A lot of company doing this type of marketing specially digital products such as softwares and web hosting.
15. SOCIAL MEDIA MARKETING
A type of marketing the uses social media to promote products or brand.
The difference with Social & Display Ads with SMM, SMM is not paid advertising. All you have to do is utilize social media in anyway you want.
16. TRADE SHOWS
An Offline marketing strategy where you showcase or present your products to a select groups of people or attendees.
Best example for this is car shows and trade fairs.